Content Marketing and Publishing Strategies for Law Firms

Book | 13 June 2013

Jordan Furlong & Steve Matthews
£195 (£7.50 p&p)

The good news is that it has never been easier for lawyers and law firms to quickly publish and distribute content as part of their marketing efforts.  

However, the legal marketplace is drowning in wave after wave of mass-produced law firm ‘content’, little of it compelling and much of it winding up unread by current and potential clients. 

A clear publishing strategy that is aligned with your business development goals can greatly improve the success of your initiatives, both within your law firm’s hallways and board meetings, and within the wider legal marketplace.

Managing Partner’s Content Marketing and Publishing Strategies for Law Firms report provides practical guidance, insight, and advice on the key requirements for delivering a successful publishing strategy for your firm. Topics covered include:

  • Defining your firms publishing strategy;
  • Integrating with your business development and brand strategies;
  • Considering your content options - newsletters, blogs, and microsites;
  • Distributing your content – Twitter, LinkedIn, Facebook, Google+, and legal periodicals;
  • Fostering and embedding a publishing culture; and,
  • Measuring and tracking your success with key metrics and tools.

Detailed guidelines and expectations for lawyer content creation are also outlined in the report, along with the importance of leadership in ensuring success.

Case studies featured provide practical illustrations and success stories that demonstrate the value of a well-planned and implemented publishing strategy. These include:

  • Valorem Law Group - How to help brand a law firm through a publishing strategy;
  • Pushor Mitchell - How to integrate several content platforms in a publishing strategy;
  • Mintz Levin - How to distribute content through multiple niche channels; and,
  • Ifrah Law - How to encourage lawyer participation in a publishing strategy.
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